Overview: The Consumer IoT (CIoT) Tracker gives the Counterpoint perspective on a curated collection of recent news and other articles pertaining to the CIoT ecosystem, including Smartwatches, TWS, Tablet, Neckbands, Smart TVs, XR, and Other Smart Home Devices. It gives readers an idea of the current state of affairs in the sector and potential ramifications, helping connect the dots.

Insight

Global Smartphone market share

BrandsQ3 2024Q4 2024Q1 2025Q2 2025Q3 2025Q4 2025Apple17%23%19%17%18%25%Samsung19%16%20%20%19%18%Xiaomi14%13%14%14%14%11%vivo9%8%7%9%9%8%OPPO9%7%7%8%8%8%Others32%33%33%32%33%29%