India Quarterly TV Model Tracker, Q1 2018 - Q1 2025
Overview: India’s smart TV shipments decreased by 8% YoY in Q1 2025. The prevailing economic challenges with inflationary pressures, and reduced consumer demand have led to a market slowdown. The shipments of large display size and premium TVs will be increasing further, driven by consumer’s preference for these TVs. QLED display technology will see further increase in penetration, and brands will be adopting more MiniLED backlight to offer enhanced visual experience. The demand for ultra large screen TVs (85” and above) is increasing and mid-tier brands are launching TVs at lower price range compared to their leading global counterparts.
Table of Contents:
- Pivot
- Flatfile
- Brand
- Model
- Shipment
- Offline Shipments
- Online Shipments
- Flipkart Shipments
- Amazon Shipments
- Mi.com Shipments
- Other Online Channel Shipments
- Average Selling Price (INR and USD)
- Retail Price Band (INR and USD)
- Total Market Value (In million) (INR and USD)
- Major Specifications
Published Date: June 2025
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Quarterly
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Akash Jatwala
Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.
Umang Jain
Umang is a Research Associate at Counterpoint Technology Market Research, specializing in the Consumer IoT domain, with expertise in Smart TVs, Smart Homes, and Laptops. In his current role, he plays a key part in analysing market trends and driving insights in this rapidly evolving sector. Before joining Counterpoint, Umang worked as an Associate Business Analyst at Infosys, where he contributed to projects in the E-Commerce and Telecom industries. His passion lies in expanding his expertise within the Consumer IoT and Automotive sectors. Academically, Umang holds a Bachelor's degree from SRM Institute of Science and Technology and a Master's degree from Delhi College of Engineering (Delhi Technological University).