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A major update to A2B
● While global smartphone sales increased by 3.8% WoW, it fell by 13.6% YoY for the W25 (June 14-20, 2026). The weekly increased was driven by sales push of the China's 618 campaign on June 17–18 before activity tapered off. Also in US, promotions ahead of Father's Day on June 21 helped the WoW increase.
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