India Smartwatch Shipment by Model Tracker, Q1 2025
Overview: India’s smartwatch shipments declined 33% YoY in Q1 2025. This was largely driven by softening demand in the budget segment and inventory corrections across major brands. Noise led the shipment share in Q1 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 56% of shipment share. Shipments of premium smartwatches priced above ₹15,000 saw YoY growth, indicating a consumer shift toward feature-rich wearables with advanced health tracking capabilities.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
Published Date: May 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.