India Smartwatch Market Analysis, Q1 2025
Overview: India’s smartwatch shipments declined 33% YoY in Q1 2025. This was largely driven by softening demand in the budget segment and inventory corrections across major brands. Noise led the shipment share in Q1 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 56% of shipment share. Shipments of premium smartwatches priced above ₹15,000 saw YoY growth, indicating a consumer shift toward feature-rich wearables with advanced health tracking capabilities.
- Market Overview
- India Smartwatch Shipment Analysis by Quarter and yearly forecast till 2028
- India Smartwatch Shipment and Value Analysis by Brands
- Top Five OEM Insights for the Quarter
Broad Category Shipment Analysis by Quarter
India Smartwatch Shipment Share by Top 10 Models
- Favorable Policy
- Key OEM Strategies and Focus Area
- Price Band Analysis
- Price Band Insights Q1 2025 with 2025 Projections
- Brand Share by Price Band
- Price Band Distribution by Brand and Model Share with Key Trends
- ASP – Average Selling Price Analysis
- Channel Analysis
- Online/Offline Share, Online Share by Platform, Top 10 Online Bestsellers Models
- Online Share by Brands, Online Share by Platform for Brands
- Online Platform Insights
- Product Analysis
- Feature Analysis
- New Entrants (Brands, Models, Key Selling Features, By Price, Retail Price Band)
- Companion Apps: Monetization Strategy
- App Ecosystem
- AI Use Cases
- Key OEM Overview
- Outlook
- Smartwatch Forecast by Brands (2023-2028)
- Outlook for Upcoming Technologies
- Promotion Analysis
- Smart Wearables Ecosystem Developments
- Key Takeaways
Number of Pages: 51
Published Date: June 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.
Srishti Jain
Srishti Jain is a Research Analyst at Counterpoint Technology Market Research, where she closely tracks the Consumer IoT domain with a focus on Laptops, Tablets, Smart Wearables, and Smart Home devices. She has prior experience as a Product Manager at Xiaomi India, where she worked across multiple categories, including Smartphones, Smart Wearables, and Smart Home products. Srishti holds an MBA from IIM Udaipur and is passionate about the intersection of technology, user-centric design, and innovation.