Global Smartwatch Market Analysis and Insights, Q1 2025
Overview: Global smartwatch shipments fell 2% YoY in Q1 2025, marking the fifth straight quarter of the annual decline. The overall decrease was driven by a significant slowdown of India's previously thriving local smartwatch brands, combined with the fall in NAM smartwatches shipments. Among the top five brands, Apple and Samsung saw a decline in shipments. Huawei and Xiaomi witnessed the fastest growth in the Top 5, owing to the high adoption in China.
Table of Contents:
Smartwatch Shipment Trends
- By Device Type
- By OEM
- By Region
- By Price BandSmartwatch Spec Analysis
- Operating System
- Chipset
- Display Type
- ConnectivityMajor OEM Trends
- Apple
- Huawei vs SamsungMarket Intelligence Tracker
New Smartwatch Launches, Q1 2025
Upcoming Technological Trends in the Smartwatch Industry
Key Takeaways
Number of Pages: 34
Published Date: May 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.