Report

Global HLOS Smartwatch Shipment Forecast by Chipsets, July 2025 Update

July 22, 2025

Overview:
HLOS smartwatch share is projected to surpass 58% by 2026. HiSilicon saw the fastest growth among top chipmakers, driven by Huawei and Honor. Apple led in market share but faced YoY shipment decline due to reduced demand. Samsung rebounded in 2024 with the 3nm Exynos W1000 but saw a dip in Q1 2025 amid seasonal and competitive pressures. Google transitioned from Exynos to Snapdragon in Pixel Watch 2 (Oct 2023), with plans for its own Tensor chip in 2026. With major OEMs like Huawei and Google pivoting to in-house chipsets, Qualcomm is expected to lose share in 2026. The attached excel tracks smartwatch shipments by chipset and brand through 2028.

Published Date: July 2025

Receive our insightful weekly newsletter and stay ahead of the competition.

Author

Balbir Singh

Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players' performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.

Anshika Jain

Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.