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Key Features
Apple 360
Volume and revenue breakdowns of Apple products and services with actual and forecast numbers
Insights on iPhone, iPad, Mac, AirPods, Watch, XR, and Services supported by detailed analysis
Breakdown of Apple segments by shipments, revenues, average selling price, region, service category, installed base, and forecast
Strategic in-depth qualitative insights on market trends and product mix
Counterpoint’s analysis of key events impacting Apple
What is included?
Apple Earnings Analysis
Apple Earnings Analysis provides preliminary shipments and revenues by region and key product categories, including iPhone and AirPods, are provided within three days of Apple’s earnings release, covering areas such as the Americas, Europe, and Greater China.
Quarterly Analysis of Products and Services
The report provides an eight-quarter forecast of Apple’s shipments and revenues by key hardware categories, covering over 95% of hardware revenues, along with a quarterly revenue split for Apple’s services by categories and regions.
Monthly iPhones Deep Dive
The monthly in-depth analysis of iPhones, which account for over 50% of Apple’s global revenues, includes detailed sales, revenue, and average selling prices by region, as well as global sales data split by model.
Qualitative Insights
Access our strategic take on Apple’s performance, forecast and key events.
Bills of Material (BoM) Analysis
Analysis which helps in understanding the entire component mapping and cost breakdown of Apple hardware.
Supply Chain Analysis
Deeper level view on Apple’s global supply chain.
Consumer Research
Semi-annual consumer research across Apple’s product and services categories.
Apple Refurbished Market Analysis
Analysis of Apple’s dynamics in the secondary smartphone market.
Related Research
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Coverage Areas
AI
Automotive
Consumer Electronics
Display
eSIM
IoT & cIoT
Location Platform
Macro & Geopolitics
Manufacturing
Networks & Infrastructure
Semiconductors
Smartphones
